Finding your exact customer

When most people setup their first social media ads they become greedy. That sliding scale of interests, locations, and age range make most ad managers froth at the mouth, seeing the huge land grab of potential customers. This is a great way burn through the quarter’s ad budget.

What to do instead is find your exact customer. Give him or her a name, age, and location. Then go look for people as similar as possible to that person.

For example, instead of targeting women from ages 21–55 in the United States; target down to 21–23 in Charleston. Get specific. Then branch out.

I recently tried this in a campaign promoting a short story I released. I wanted to get under $1.00 CPC to my website. I setup the targeting for a 5 year age range, city specific regions, and people who read literary magazines. The results came in with just under $0.94 CPC for website visits. Not bad.

Try this today. Spend $50 on a narrow target range. Find your exact customer. They’re there, waiting.

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