Free Range

“That it? We can just take the saw and go anywhere?” The man asked.

The girl in the Santa hat nodded, “You can chop down as many Christmas trees as you’d like, as long as you buy the ones you fell.”

The man took the saw and wandered into the woods confused. It was the freedom he had that shook him. We’re so regimented and obedient in our day-to-day life. When places, especially business give you the freedom to explore, the enjoyment to browse, that’s special. It can convert a casual shopper to a committed buyer.

There were no sales people in the woods pushing us to buy anything. They just handed out blades and let you loose.

What’s a part of your business you can offer free range? Hint: High quality content is something that can work for 99% of businesses online and offline. Let them free to chose.

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