Here’s why the fitness industry is ripe for disruption

Most people, regardless of gender, feel self-consciousness at the gym. They’re wondering if they look too stupid or out of shape while trying to improve their health. The staff seldom are positives aides either. There’s a missing component in most gyms and it’s a shame, because it’s a simple thing pushed in the hospitality industry, which fitness is technically a subset of. Here’s the main thing that’s missing:

Being welcomed.

This is absent from so many of the gyms I’ve gone to. I’m a fitness nut and am addicted to physical exertion and still receive judgement when trying new routines (I‘m awful at squats and look like a buffoon when attempting it).

I never knew how bad it was until I spoke to some women I know. The judgement is at high school level insanity. Especially in the ever popular classes that have swarmed the US. From SoulCycle to CrossFit, it seems there’s an area for vast improvement in customer hospitality and service.

If you’re in this space there’s a huge land grab available. Being welcoming and knowledgeable to that specific area of fitness is hard to come by. If you’re working in a niche vertical, whether it’s a rock climbing gym or aerial yoga, there’s an opportunity to develop content that informs and invites. Be yourself, be kind, serve your customers and they’ll never leave.

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