How To Get Customers Slowly

If you ever planned a surprise party you know the stress of hoping all the invited guests will come. A half empty room and a couple of people giving golf claps is far from jubilant. I was nervous when planning my first one so I did something a little different. Instead of relying on social media and email I reached out to people one by one via phone. The party worked and I later used the same tactics in selling my first set of fiction books. Regardless of your industry, this is an effective strategy for selling.

Right before we moved from Manhattan I wanted to put together a surprise party for my fiancé. I needed everyone to get on board. New Yorkers can be flaky as there are always a million other events going on in the city. Instead of relying on an email chain or Facebook group I texted or called every single person. The result was one-hundred percent attendance and a truly surprised fiancé.

I kept an Evernote list of the people I wanted to attend. Throughout the weeks prior I texted over fifty people individually. It wasn’t seen as a strategy at the time but more a way to confidently confirm attendance. People can hide from social media messages, emails, and group texts. But an individual text message or call is inescapable.

When I started selling my first set of fiction books I utilized the same procedure. Reaching out to people one by one is personal and direct. It shows that you honestly want this one person to do something. It’s far more meaningful than any email or social post can ever be. If you have an idea and want to build a minimum viable audience, forget social media and email. Text all the people in your contacts, except maybe your ex and your crazy Aunt Flo.

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