If you know the content sucks it does

I don’t put out much video content because I know the quality won’t match my written work. There’s plenty of content that brands make which does more harm than good.

The best thing to do is focus on your brands strongest content area and master that. GE has done great work with Snapchat and Instagram for example. Neil Gaiman has perfected Twitter engagement with his fans and audio content; his written work of course is phenomenal.

Thanksgiving week is a quiet time. Use it to reflect on what you enjoy making and come back next week to double down on that content area. Make what you like.

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