Playing The Opposite

Soap. I never thought I’d be writing about soap. I’m no Chuck Palahniuk but here goes: I’ve noticed artisan soap being sold everywhere, from bookstores to Whole Foods. They’re blocky, strangely colored, and have pervasive floral odors. They’re all the things large corporations have worked hard against. But people want the opposite.

Companies like Dove, Olay, Irish Spring, have spent millions of dollars in making a bar of soap that’s smooth, lightly scented, and plain.

But this latest rise in artisan soap shows there’s a market for the opposite. People have grown tired for the uniform, the plain, the everyday product. They want the opposite.

Perhaps there’s a good or service in your industry that can offer the opposite?

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