Saying Too Much
I saw a preview to an upcoming action film this evening. I grew up on 80s action movies so I’m an easy sell. This one however, didn’t make me want to see it because it over-told the story. The trailer spelled out the entire plot and resolution. It was a great example of why saying too much can be fatal.
Marketing is supposed to allure the appropriate audience to listen to a relevant message. Selling, which go hand-in-hand with marketing, is present in this cycle and comes alive typically towards the end.
Hollywood will occasionally get so excited about their new project that they eagerly brag m the entire point of the movie in the trailer.
Instead, your marketing should follow what some auto manufacturers do. It’s brilliant how they disguise their upcoming models. They’ll cover the car in a camouflage covering that can hide the lines and specific features. But as they’re nearing a new release, “spy shots” are taken. The photos surface the web:
This type of storytelling works. What’s a part of your business that you’re currently over selling? Chances are there’s one thing, even if it’s small, that can change. That’s your first step.
Follow for free 👇
