Selling Wisdom vs Widgets

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Some brands build their websites with the goal of eventually turning it into an e-commerce machine. This can work. However, building a hub of high-quality content, especially technical or niche, will be more fruitful in the long run.

Instead of focusing on selling goods, what about blocks of your time? This can be a call-to-action at the end of your info content.

For example, I’ve use tutorials to work on the engine of my Volkswagen. There have been times where I’ve followed all of the steps but still wanted to speak to a technician. I would gladly pay for a quick phone call to have this peace of mind.

What’s an info-rich area of your business that you’re a master of? It may seem obvious to you but incredibly valuable to someone else. You’ll probably find that serving your audience this way is far less crowded than another e-commerce page.

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