Snapchat, I’m Done

It’s been months since I’ve used Snapchat. I made custom filters and found those interesting but other than that…it wasn’t worth my time or client’s time. I pointed them to other social platforms. Recently I opened the app and found its stark resemblance to a tabloid laden grocery store checkout line. I deleted the app.

Don’t get me wrong, it’s still an area where your content can thrive, so long as it’s relevant to that user base.

My reasoning is time. I don’t want to waste time on a platform where my target audience isn’t. People like to brag about their social presence on all platforms, but it can be a frivolous time-suck.

Maybe it’s time to look at your user base and see where you must be dedicating time. Rip the band-aid off. Delete the apps you don’t need.

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