Taking Your Time with Content Creation

Robert Maisano
The Everyday Post
Published in
2 min readOct 29, 2018

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I’ve gone through the gambit of submitting fiction to literary magazines. It’s a long, arduous process, especially when you’ve set lofty deadlines for yourself. I was writing several stories a month and sending them out aggressively.

That’s when I saw another writer get published.

Her story was printed in one of the most prestigious literary magazines. I read the background about her short story. It took her one year to write it. An entire year, focused on one piece of content. Her dedication to a single piece of content meant she needed to sacrifice everything else. No other stories, limited social media activity, just pure focus. This paid off generously.

Now, taking a year to focus on one piece of content might be overkill for most businesses. But the level of care should be considered. Instead of hustling to keep up with your competitors' spammy social feeds, why not focus on making actual art?

Yeti Coolers does a wonderful job with their video content. It seems that every couple of months they release a new high-quality story.

What is the story your business or organization has that merits three times the amount of time in content creation? Once you start thinking this way, your content will become exponentially better.

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Robert Maisano
The Everyday Post

Writer. Bylines: Motley Fool, Thrive Global, Business Insider, Thought Catalog. Author of the illustrated novel Crystalline. www.robertmaisano.com