The Black Friday Gambit

Instead of joining every other brand pushing discounted prices tomorrow what would happen if you didn’t? And instead told your customers there’s no discount happening. With the message to enjoy the post-Thanksgiving weekend. And that the discount will start next week or the week after.

With shipping and fulfillment so streamlined today it is possible to have a shorter time window of completing orders. Plenty of shoppers wait until the last minute anyway.

A way to test this is by running dark-posts on Facebook. If there’s success, it can reveal truly dedicated fans. That is worth spending your ad dollars on this year. They’re only going to get more expensive and next year you’ll be kicking yourself for not doing it.

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