The Real Reason Your Business Isn’t Working

Ability vs Capability

The phone in your pocket has more computing power than what NASA had to put men on the moon.

I’ve heard this said countless times and it’s incredibly misleading. Correct, our phones today do have remarkable computing power. It has and will continue to transform our culture and way of life. I just asked my Amazon Alexa to buy more paper towels and then play my favorite jazz artist. We live in the future. But the problem with the NASA comparison is that the men and women who worked there had the ability to send rockets to space.

We have the capability, the potential, the possibility to do something great with our technology. But we also have billion dollar corporations vying for our attention and money. You could start a side-gig after work from 11pm-2am, but Netflix and Seamless (both powered from our phones) are far too appetizing to our tired lizard brains at times.

By merely having a phone or a computer gives you the potential but doesn’t guarantee anything. Possibility isn’t enough.

Here’s what you can do to leverage your phone and achieve your own moonshot.

1. Turn off all notifications
2. Delete all news apps
3. Get rid of games and social apps
4. Make the front page of your phone focused on your business. Meaning put your accounting software, Gmail, Dropbox; whatever can move the needle toward your moonshot.
5. Find Time: replace the time you’d spend on social media or other entertainment by focusing on your business in those gray pockets of time. The way I see it is act as if you’re a sculptor who can bring her stone everywhere. Chipping away constantly at your masterpiece. When you’re cooking, commuting, waiting for that friend who’s always late, you can be working.

By employing these steps you’ll notice a difference with how you interact with your phone. The sheer power and potential of it will shine. And eventually, you might achieve your moonshot.

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