What’s in the box?

Robert Maisano
The Everyday Post
Published in
1 min readOct 21, 2018

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In December I’ll be releasing a new book. Right now I’m researching custom packaging. I’ve found a couple of providers that do beautiful work however, I’m not selling a high price item. The math doesn’t work. But I still want to provide my customers a story. A boring cardboard box is a lost opportunity. So this is what I’m doing instead.

Hand written notes. For every package I ship out, I’ll provide letters written by hand, not printed; as well as other bonuses too. It’ll add time and a little bit more in costs but the story will be authentic.

A note from the creator is far superior than the receipt.

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Robert Maisano
The Everyday Post

Writer. Bylines: Motley Fool, Thrive Global, Business Insider, Thought Catalog. Author of the illustrated novel Crystalline. www.robertmaisano.com