Wordplay, sometimes it works

Play a game with me. Say “Honey Bunches of Oats.” Does that rhymes with “delicious?” I can’t tell. I had to repeat it several times. I concluded it doesn’t. It did get me to remember the ad though. The ad copy is brief but stands above the rest. It harkens back to 1960s simplicity.

If you have a highly competitive flagship product, it might be worth investing time in making simple copy like this. I recommend reading the Boron Letters.

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