Your brand should be on Amazon Alexa

Over 50 million Amazon Echo devices have sold.† For good reason, the smart home device is simple to use and integrate with other non-Amazon products. The Flash Briefing, which can give you news, weather, and other content is one of my favorite features. Your brand should immediately develop a strategy in making micro-audio content to get into the Flash Briefing. Here’s why.

Marketers haven’t invaded this sacred space yet. Ads don’t run on Amazon Alexa. You must opt-in to receive content. This is powerful. Because the people that do enroll in subscribing to your content want to hear from you. They are your true fans.

The Flash Briefing is ripe for content because it’s usually consumed at the start or end of the day, i.e. quiet time. Typically a time where people have stopped checking their email or social media.

Here’s the catch.

If you start putting out Alexa content, make sure it’s the highest quality possible. The message you deliver, the story you tell, during this quiet time has to be top notch. Or else you’re deleted.

Be thoughtful.

† Sterling, Greg. 2018. “Amazon ‘Internal Figures’ Show 50M Echo Devices Sold to Date .” LSA Insider. August 7. http://www.lsainsider.com/amazon-internal-figures-show-50m-echo-devices-sold-to-date/archives.

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