iOS vs Android Adoption Rates
Let’s compare the two operating systems:
- Apple: iOS 10 adoption rate is 54% (released on Sep 13, 2016)
- Google: Android Marsmallow (6.0) adoption rate is 18.7%. (released on Oct 5, 2015)
Android Nougat (7.0) is the latest OS, released on August 22, 2016 however it is limited to very few devices for now. So Marshmallow has the largest share…
As an additional note, Mixpanel says iOS 10 adoption rate is 67.21%. The reason that percent is different from Apple is that Apple pulls data from App Store visits, but Mixpanel uses app and website visits (like Google Analytics).