The Exhibit
Published in

The Exhibit

Sugar Republic

Reflections on the self-described “Insta-museum

On Sugar Republic’s about page, they describe themselves as a “pop up museum”. Time Out Melbourne called it an “Instagrammable event” and Melbourne blogger My Poppet described it as an “immersive experience”.

I’m not sure what I would call it. Instagram studio/set for hire by the hour, or even Capitalist design are more accurate descriptions for me.

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