How is VR becoming more personalised?
Late last year MKTG worked with Norwegian Air to implement an engaging, 5D campaign, incorporating VR, and offered consumers a cutting edge, one-to-one experience. This campaign was designed with the consumer in mind, to offer them a one-of-a-kind experience, in an expected environment.
Dr Dave Raynard, CEO and Developer at Dream Reality Interactive believes brands will only continue to incorporate VR in their future campaigns. 2017 will see the fast-paced technology of VR develop further as consumer awareness increases- more people than ever are now receptive to the technology and have experienced it at some instance, even if briefly. Many would be keen to experiment with it again, as these immersive, personal events also possess a high ‘talkability’ value, where users are keen to share their experiences of the technology afterwards .
In addition, headsets are constantly evolving, with many tech giants continuously improving their wearability for consumers, resulting in a better, more realistic experience. Aside from VR, AR (Augmented Reality) is also making progress in this field, which will also allow consumers to interact on a personal level with computers like never before.
These combined factors are the triggers signalling VR’s transition away from the traditional film and gaming ventures, as it broadens its horizons to the branding community. As consumers begin to value more personalised, interactive experiences, brands will start to incorporate VR into their messaging, explains Dr Dave Raynard.
