Jacob de LichtenbergMeasuring what’s important right now: Lead-lagging metricsTL;DR: Most product initiatives benefit from using two metrics to measure their success.Jul 13, 2023Jul 13, 2023
Jacob de LichtenbergProduct Modeling in B2B SaaSTL;DR: When running product initiatives in B2B SaaS, it is important to have a model that connects this initiative to your overall company…Jul 13, 2023Jul 13, 2023
Jacob de LichtenbergDual-Track Agile Introduction: Why Messy Leads to InnovationThis is an introduction to using experiments in dual-track agile.Feb 9, 2018Feb 9, 2018
Jacob de LichtenbergLove your forms: Psychological investmentLearn how to apply the psychological principle of investment in online experimentsJan 18, 2017Jan 18, 2017
Jacob de LichtenbergLove your forms: Does size matter?How important are field heights when creating forms?Jan 18, 2017Jan 18, 2017
Jacob de LichtenbergCreating a simple experimentHow do you create online experiments in an ethical way?Jan 18, 2017Jan 18, 2017
Jacob de LichtenbergThe kill experimentWhat is the most important question you should ask yourself when doing innovation and business development?Jan 18, 2017Jan 18, 2017
Jacob de LichtenbergThe order of experimentsRunning experiments takes time, so doing them in the right order is important. But which order?Jan 18, 2017Jan 18, 2017
Jacob de LichtenbergWhy traditional idea evaluation failsWhy traditional innovation approaches fail because they lack one important aspect.Jan 18, 2017Jan 18, 2017
Jacob de LichtenbergThe experimental approachHow do you know if something is a good idea? The experimental approach specializes in evaluating ideas — in a scientific way.Jan 18, 2017Jan 18, 2017
