Homepage
Open in app
Sign inGet started

The Facebook Strategist

Facebook May Have Just Ushered in a New Era for Mobile Video

Facebook May Have Just Ushered in a New Era for Mobile Video

Facebook is undermining its revenue model with its new approach to video, but it could pay off in the long run.
Go to the profile of Dillon Baker
Dillon Baker
Jan 12, 2017
The 6 Biggest Marketing Storylines of 2016

The 6 Biggest Marketing Storylines of 2016

Despite Facebook’s financial success, 2016 probably won’t be a year that Mark Zuckerberg looks back on fondly.
Go to the profile of Dillon Baker
Dillon Baker
Dec 16, 2016
A Night at the Facebook Hotel

A Night at the Facebook Hotel

Come to catch up with 1,425 “friends”, stay to argue about politics with a guy you once met at a party five years ago.
Go to the profile of Jason O. Gilbert
Jason O. Gilbert
Dec 7, 2016
Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond

Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond

This is about way more than fake news.
Go to the profile of Joe Lazer
Joe Lazer
Nov 28, 2016
Is Facebook in Danger of Becoming the Next Taboola?

Is Facebook in Danger of Becoming the Next Taboola?

Fake news is already damaging Facebook’s reputation. Could it also hurt the company’s bottom line?
Go to the profile of Dillon Baker
Dillon Baker
Nov 16, 2016
Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers

Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers

If recent moves from Facebook, Snapchat, and Pinterest are any indication, platforms are going to keep taking power away from publishers.
Go to the profile of Dillon Baker
Dillon Baker
Nov 2, 2016
The Future of Media and Marketing Is Video

The Future of Media and Marketing Is Video

“I think video is a mega trend, almost as big as mobile.” —Mark Zuckerberg
Go to the profile of Contently
Contently
Oct 19, 2016
About The Facebook StrategistLatest StoriesArchiveAbout MediumTermsPrivacyTeams