How They Raised Series A: Farewill

The Family (AAA) Stories

Pietro Invernizzi
Sep 3, 2019 · 6 min read

Life’s two great certainties are death and taxes. Farewill is hoping to combine the two, delivering simple, quick and easy-to-use tools for will writing online. In just under two years, it is already the largest will writer in the UK, writing more than 1 in 30 wills. Co-founder Dan Garrett was kind enough to give us an inside look at how they raised their Series A round in January 2019 🤖


How long did it take you to raise Series A?

Did you think about fundraising/networking with Series A investors since the day you raised seed, or did you ignore it until you felt 100% ready?

How much did you raise and from whom?

What was the biggest difference between raising Seed & Series A?

What do you wish you had known before starting? What would you do differently?

What can you tell us about the lawyers, financial advisors or other service providers you used?

Was your data organised? Did you build a data room?

What did you learn re deck, pitching & storytelling during funding?

Any other thoughts / anecdotes about your Series A?


The Family (AAA) is dedicated to helping ambitious founders raise the best Series A possible. Education is a big part of that, so keep an eye out for more of our content. And of course, if you’re thinking of raising a Series A in the next 4–12 months and want to take part in our programme, get in touch! (👉 pietro@thefamily.co / aaa.thefamily.co)

The Family (AAA)

Everything you need to raise the Series A you deserve

Pietro Invernizzi

Written by

I run The Family (AAA), London’s Programme to go from Seed to Series A with @_TheFamily | I hate coriander 🌱

The Family (AAA)

Everything you need to raise the Series A you deserve

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