#LetsNotForgetDementia

YouTube short film premiere

The Federation is a community of digital and social innovators — Freshrb is part of this community. They use video production as a way to raise awareness of marginalised health conditions and run video production workshops for young people and people with long-term health conditions. They share the story of their latest production in this guest blog post.

Freshrb C.I.C. is hosting its YouTube Premiere for a new short film ‘In Their Eyes’ which sheds light on the impact dementia has not only on sufferers but also on carers. This short film was written by Dylan Price, a student at the University of Manchester and co-produced / set-designed by Sarah Atkinson, a student at Manchester Metropolitan University under the Silent Elephant Project Summer Programme.

The story looks into the life of a stoic, hardworking single mum who is forced to look after her dementia suffering mother, but she fears what that entails.

There are currently around 850,000 people with dementia in the UK. This is projected to rise to 1.6 million by 2040. 209,600 will develop dementia this year, that’s one every three minutes. 1 in 6 people over the age of 80 have dementia.

In light of these statistics and the uncertain season with COVID-19, it is very important to keep in mind that people are still being diagnosed and living with dementia. The diagnosis of dementia not only affects the individuals diagnosed with the condition but also the families around the sufferers.

This short film is a fictional storyline that brings out emotions that can be prevalent with carers around the condition. Freshrb is using the opportunity to bring this to light whilst championing the work carers in Manchester and across the world do for people living with dementia.

Details for the premiere are as follows:

Date: 21 September, 2020 (World Alzheimer’s Day)

Time: 12pm BST

YouTube link: https://www.youtube.com/watch?v=RfaAMJVyonQ

Please subscribe and click on the notification button to be reminded of this premiere so that you don’t miss this remote launch event. Also share this with your network personally and on social media tagging @freshrbcic and using the hashtag #LetsNotForgetDementia

For more information about the Silent Elephant Project, visit the Freshrb website.

Guest blog post by Freshrb C.I.C. for The Federation.