An interview with Earth Day Initiative — and what you can do to help the planet.

A.J. Walton
Change.org
Published in
6 min readApr 19, 2017

Since its beginnings in 1970, Earth Day has become an annual call to protect and consider the welfare of the planet on which we all live.

But we all know that concern for and commitment to the planet calls for more than one day. It takes sustained dedication and hard work — by environmentalists, elected officials, and everyday people who want the Earth and other non-human animals to prosper.

That’s why we recently sat down with John Oppermann, the Executive Director of Earth Day Initiative — an organization that promotes year-round environmental awareness and solutions through partnerships with schools, community organizations, businesses, and governments — to chat about the current state of environmental issues, how civic engagement has changed over the last few months, how we can all positively contribute regularly, and much more.

Check out the interview below, and be sure to check out environmental related petitions on Change.org, in addition to looking into the ways you can participate in Earth Day activities this Saturday, April 22nd — and year round!

A.J. — ​Barack Obama and Donald Trump differ on their understanding and approach to environmental issues. What’s your take on the new administration, and how do you understand Earth Day Initiative’s role in this current milieu?

John Oppermann — There’s obviously a big divide in the two administrations’ views on the urgency of our environmental challenges. The Obama administration recognized the importance of coordinated action, working with businesses, government, and civil society to address our looming challenges, which obviously includes climate change. Obama also took a more global perspective of the issue,saw what was happening around the world, and made efforts to place America as a leader in the transition to clean energy and the fight against climate change. He made sure that we as a country were placed in the driver’s seat on a movement that he recognized was moving forward with or without us.

I think the current administration lacks an understanding of both the challenges that face us and the gift we’ve been given in the form of functioning institutions set up to protect our natural resources and environment. We’ve seen a lot of discussion on the lack of respect for science and the use of alternative facts to support one’s alternative reality. But I think equally important is the lack of respect for what we have done as a society. Fifty years ago we set up an institution to protect the environment we live in and depend on. We now take for granted the fact that we have clean air, clean water, and mechanisms for addressing environmental disasters as they arise. The rest of the world does not necessarily have that. Other countries are suffering from the terrible effects of uncontrolled pollution and mismanagement of natural resources. Just as some of these countries are waking up to the importance of protecting the environment, we’re at risk of forgetting what we came to realize 50 years ago.

Across the globe, particularly in the West, we’ve seen an increase in civic engagement around a host of issues. Will you say more about the changes you’ve noticed as it relates to the environment, and how is engagement different now than in the past?

It’s also an interesting time in that I see a lot of parallels to the time around the first Earth Day in 1970. A sort of perfect storm came together around that time with a mix of widespread activism, high-profile environmental disasters, and a general heightened awareness of humankind’s place in the global ecosystem. Just as that perfect storm helped turn out 20 million people for the first Earth Day and very quickly led to sweeping efforts to address environmental issues, including the creation of the EPA, I think the perfect storm of increased public engagement, high-profile climate-related natural disasters, and heightened awareness of our environmental challenges could lead to real progress in addressing those challenges. As scary as some of the latest headlines are, in terms of both environmental catastrophes and policies, we have reason to be hopeful that those headlines will push us to real positive action.

What are some of the biggest challenges you all face at Earth Day, and more generally, what do you think are the most pressing issues we face on a global scale?

The biggest challenge we face is complacency. While people seem to be very engaged right now, we must stay engaged all the time. People tend to get engaged in fits and starts. Environmental catastrophes spark people to take action. We should absolutely use those moments to galvanize people to do good on a broad range of environmental issues, but we really need people to be engaged all the time — not just in the wake of a catastrophe. Otherwise we risk backsliding into our past mistakes. We see this not just in the environmental field but across a broad spectrum of issues. We forget the constant threat of letting xenophobia go unchecked, of not standing up for the most vulnerable communities in our society, or letting powerful interests capture our governing institutions so that they start to serve their own interests more than society’s. The cliche that those who fail to learn from history are doomed to repeat it is a cliche for a reason. The reason is because it’s true. So if we don’t constantly keep in mind the lessons of history and appreciate that we have environmental protections in place for a reason, we really are at risk of losing those protections.

Will you say more about the ways environmental issues intersect with other social concerns?

Environmental challenges and the way we address them definitely intersect in predictable ways with socioeconomic factors. Powerful and influential people are able to manage environmental challenges in ways that people who are less powerful and less fortunate are not able to. One thing that I think very much sets the current climate movement apart from the earlier environmental movement is that activists are making a conscious effort to build more inclusive coalitions. Climate activists are trying to make sure that the movement takes on more environmental justice issues that affect minorities, as well as traditionally disadvantaged groups. The earlier environmental movement was criticized for very quickly becoming a white and upper middle class movement, and the hope is that that mistake is not repeated.

You’re a professional activist and environmentalist, but how might the everyday person — the armchair environmentalist — play a role in bringing about substantive change in their own communities?

Every year the most common question we get is “What’s one thing I can do for the environment?” Earth Day acts as an annual touchstone for people to think about how they can do something to green their lifestyles, support an environmental cause, or just somehow make a positive impact. I think the challenge is people get bogged down by lists of dozens of things they could do to green their lifestyles. So we’re making it simple with a new campaign that we’re launching as a countdown to the 50th anniversary of Earth Day. It’s aimed at cutting through the noise by asking people to do just one thing. We’re focusing in on the intersection between impact and convenience by asking people to sign up for clean energy via their utility bills. In some states you can sign up without even entering credit card information — you just enter your utility account number. It’s incredibly easy. By taking just a few minutes to sign up, you then have an ongoing impact, as every month your utility bill goes to support clean energy. You’re making a micro investment from dirty energy and supporting clean energy on an ongoing basis. And the way things are going right now, clean energy can use all the help it could get. People can check it out at countto50.org.

Earth Day is coming up. What’s on your agenda?

We’re looking forward to a few high-profile efforts to galvanize people around environmental action with the launch of our own Count to 50 campaign, the March for Science on April 22, and the People’s Climate March on April 29. It’s a lot of energy packed into the span of a couple of weeks. The fact that so much of this centers around Earth Day is heartening. It illustrates just what a pivotal moment that first Earth Day in 1970 was when people stood up and called for real action to protect our communities and the ecosystems we rely on. The fact that, 50 years later, this is the one time of year when such a broad swath of people take a moment to think about how we can live more sustainably together shows what a difference those organizers and environmentalists in 1970 made. It was the birth of the modern environmental movement. Now it’s time for the next movement.

A.J Walton is the Senior Communications Manager at Change.org. Follow him on Twitter at ajwalton85.

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