ATOMIC ESSAY #28
3 No-Brainer Writing Formulas You Can Use on Social Media
AIDA, PPPP and 5 Objections
1. AIDA: Attention — Interest — Desire — Action
Attention: The first step is that you need to get your audience’s attention with a title, video, featured image, or something like this.
Interest: Secondly, you need to maintain your audience’s interest.
Desire: Then, you need to create a desire by showing the benefits of your product or service.
Action: Lastly, you need to ask them to take the desired action.
Example → Early access! Here is a method that is helping content creators to avoid wasting time on the wrong content and reach more people: Minimum Viable Content. Want to know how: [LINK/VISUAL/THREAD]
2. PPPP: Promise — Picture — Prove — Push
Promise: The first step is that you need to get your audience’s attention by showing how.
Picture: Showing the benefits of your product or service. Let your audience picture what you’re offering.
Prove: Back up your promise by providing support.
