ATOMIC ESSAY #6
If You Want to Be Successful, Give Yourself Permission to Create Junk
After 51 failed games, Rovio created Angry Birds.
Before the Angry Birds, the company was close to bankruptcy. They needed to fire most of their employees.
If there was one thing they didn’t do, it was not giving up.
After 51 failed games, Angry Birds became their thing to worldwide success. After 51 failed attempts, according to Rovio, their games received over 3.7 billion downloads!
On the other hand, I see many people give up making a video for YouTube, writing pieces for Medium, creating short-form videos for TikTok after a couple of failed attempts.
But when you ask them how many videos they have created, how many articles they have written, the answer is a couple of.
These people give up because they don’t make more than $100/month, 1.000 subscribers, or 10.000 views per month without failing 51 times.
According to Ali Abdaal, a Youtuber with 1.5m subscribers, you need to create (on average):
- 152 videos to reach 1k subscribers
- 418 videos to reach 10k subscribers
- 1.171 videos to 100k subscribers
- 3.873 videos to 1m subscribers
Are you willing to create 51 failed games or 3.873 videos?
Of course, your first attempts would be garbage. No one wants to read them; no one wants to watch them.
But when you keep producing, finally, you’ll become good enough, soon enough.
Just don’t forget, creativity and the ability to innovate are like muscles — the more we use them, the stronger they get.
Creating something, no matter how bad it is, is practice for creating a better one.