ATOMIC ESSAY #11
If You Want to Create Something Unique, Make New Connections With Old Ideas
Have idea sex
One of the most significant problems with inexperienced content creators is that they’re spending so much time trying to find the next big content idea, or in other words, the next viral content.
They’re spending hours and hours on finding that idea, and they usually end up publishing nothing.
However, in reality, none of the creative endeavors — writing, painting, drawing, singing, etc. — works like this. Every piece of content builds upon the previous ones.
As Austin Kleon wrote in his book, Steal Like an Artist, “What a good artist understands is that nothing comes from nowhere. All creative work builds on what came before. Nothing is completely original.”
All you need to do is start shipping the ideas.
Once you turn your ideas into content, once you start remixing the old ideas with your own touch, with your own voice, with your own words, you will start creating something and making connections.
Once you start shipping, you’ll start making connections between the old ideas and find your original content piece. However, it will not be completely original.
