It’s Possible That You Will Fail In Your New Business

But don’t let that keep it from becoming something amazing

Deb Knobelman, PhD
The First Step

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I have a friend that has wanted to start her own small business for, well, years.

She has a pretty good idea of what she wants to do. She has researched and researched and researched all her “competitors.” She mapped out all the steps she needs to take. She has even taken some of them. Stop and start. Stop and start.

Currently, she’s at a stop.

She reached a point in creating her business where she has to tackle something new. Something she has never done before. It’s not even about asking for money or talking to possible customers. It’s about creating the infrastructure behind the business. And she has no idea what she’s doing.

She is terrified.

I was chatting with her recently, waiting for our kids to come out of their classrooms at the end of the school day. She was frustrated with the situation, and frustrated with herself. Those negative feelings were enough to make her want to walk away, at least for the time being.

I can distill her fears down into three dominant thoughts:

What if I don’t do it perfectly?

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