NEWS: Italian Skincare Maestro Orchestrates Opening of First US Flagship Skin Clinic in SoHo

The House of Pietro Simone Opens in New York City in Fall 2022

(New York, NY, October 2022) — SoHo is getting a new resident. Italian skincare guru and beauty disruptor Pietro Simone is announcing his very first US flagship clinic in New York City on Spring Street in SoHo called, The House of Pietro Simone. For years the CEO and Founder of Pietro Simone Skincare has offered services to a tight crowd in London at his Beauty Concept Store and although his products are available at five-star resorts in the states such as Meadowwood Napa Valley and the Four Seasons Nashville, this new space will allow devotees of the line to get services directly from the founder himself — something which hasn’t been possible in the states until now.

Opening November 1, 2022, and located at 145 Spring Street in SoHo, the light-filled space is open 7 days a week and features three treatment rooms, (one room has a chakra light system on the table and the clinic will host ANNICCA, a visiting therapist who comes monthly and specializes in energy work and crystal therapy) a beauty lounge and communal workspace for keeping up with life in between services. In addition to unveiling a new service menu, the clinic will also serve as a showroom for his new Fierce collection — a face and body line with punchy names such as Hydrator in Chief, and Dewy Reboot. The bio-dynamic collection focuses on skin issues such as lost radiance, acne, rosacea, skin inflammation, and scars. The products provide a biotechnology delivery system composed of advanced carriers, bio-fermented active compounds, stabilized Vit C, anti-inflammatory compounds, strategic lipid compounds, and his signature Italian Bella Complex to correct, support, and enhance the epidermis epidermal ecosystem. One of the drivers for creating this line was to make it as clean as possible — and that’s a category in the beauty space that’s muddled with confusion.

For Pietro, it was imperative to use sustainable formulations when he created Fierce. He has dedicated 20 years to finding the right ingredients that can produce results, and this evolved skincare system meets his high demands. The line is free of alcohol, artificial colorants, cocamide DEA, essential oils, EDTA, formaldehyde, GMOs, ingredients of animal origin, mineral oil, myristyl myristate, nitrates, parabens, paraffin, PEG, petrolatum, phthalates, Polysorbate 20, propylene glycol, silicones, SLS & SLES, synthetic fragrances, and triclosan.

During the pandemic, this innovative Italian native created a handheld massage device called, The Fierce Skin Stimulator, which retails for $350. The device mimics the touch of a person’s fingers in motion and works the skin in four ways. These technologies unite for an intense, high-performing, deep facial rejuvenation massage. The combination of Massage, EMS (Electrical Muscle Stimulation), RF (High Radio Frequency) and LED (Light Emitting Diode) intensely support collagen repair, muscle contouring and enhances microcirculation & lymphatic drainage and is a must for any at-home skin care regime.

Originating in a country known for high-end fashion, jewelry and automobiles, the mission of Pietro Simone is to bring the world effective, innovative skincare and high-performance spa treatments synonymous with the quality of being Made in Italy. The opening of The House of Pietro Simone is a bold step forward in realizing that mission.

Pietro Simone skin therapists are trained by the maestro himself and use ground-breaking facial massage systems, created by Simone, whose techniques and methods are as impactful as the Italian ingredients his line is known for. His organic cotton thread and dry massage techniques have won approval of top beauty editors and celebrities across the globe.

Part of Simone’s holistic approach to skincare involves touching his clients’ skin. He says, “my fingers tell a lot about what my products are doing to the skin, and how the product and skin reacts to the services we provide including fractional radio frequency, plasma lasers and even sound therapy. The direct connection I have with my clients also allows me to get to know their skin care needs on a very personal level and helps with future product development.”

Pietro plans to split his time between London, Singapore and New York where he has built a devout clientele. When he’s not at a clinic, he has a team of trained therapists who can utilize his methods and deliver exceptional services.

Services in New York include:

PIETRO’S PERSONAL FACIAL

• The Rejuvenator

PIETRO SIMONE SIGNATURE FACIALS

• Personalized Cellular Activating Facial
• Renewing Cotton Thread Revitalizing Facial
• Advanced IBCTM & Multi-Peptide Infusion Facial
• Pietro Simone Gua-Sha Facial
• The Aurum Radiance Infusion
• Pietro Simone Dermaplane Protocol

ADVANCED PEELING PROTOCOLS

• Wrinkle
• Blemish/Acne
• Hyperpigmentation
• Redness

ADVANCED TECHNOLOGY — FACE PROTOCOLS

• Oxy-Detox
• Jet Peel
• V-St
• ReLift Jowls, Submental & Neck
• V-IPL
• Skin Rejuvenation
• Pigmentation Reduction
• Vascular Treatment
• Acne Clearance
• Laser Hair Removal
• Micro-Needle Radio Frequency
• Clear & Brilliant
• Meso Micro-Needling

ANNICCA METHOD

• Annicca Signature Facial
• Annicca Face Ritual
• Annicca Face & Body Ritual

PIETRO SIMONE BODY COLLECTION

• The Fierce Body Treatment
• The Body Age-Management Correcting Protocol
• Sacred Body Ritual

ADVANCED TECHNOLOGY — BODY PROTOCOLS

• Body Contouring
• ReFit
• Laser Hair Removal
• Advance Bio-Revitalizing Micro-Needling
• Presso Therapy Ballancer Pro
• Micro-Needle Body Radio Frequency
• EmShapeWell
• Pelvic Floor Seat

The Backstory — While growing up in Italy, Simone became intrigued with watching his mother apply her skincare. At age 5, he started experimenting with her face products. By age 13, he was treating his mom and her friends to facials with product samples from beauty counters. He instilled the insights from his childhood, as well as research in science and nature, when creating Pietro Simone Skincare. It took seven years to fully develop his first skincare line, The Essential Collection, which launched in the UK in April, 2019. Additionally, Simone incorporated more than 16 years of commercial experience and expertise garnered from the luxury beauty and wellness industries including brand trainings through Mariabruna Beauty where he worked closely with luxury labels like La Mer, La Prairie, and Carita.

“My vision with Pietro Simone Skincare is to spearhead a positive, global evolution in how we all approach beauty and anti-aging,” says Simone. “At Pietro Simone, we endeavor to evoke and enrich through authentic values, with complete commitment to the consumer through effective technological approaches, integral clean and effective products and skincare philosophies.”

Simone’s latest line incorporates his unique and exclusive Italian Bella Complex® — five ingredients that have been part of his collections from the beginning.

Created from a culture-rich Italian foundation of authentic, active ingredients and high-tech innovation, combined with natural Mediterranean jewels of the earth that deliver exceptional visible results, Italian Bella Complex® includes:

• Cold-pressed, filtered Tomato Seed Oil Lipoactive from Puglia neutralize the effects of free radicals and improve skin tonicity.
• The anti-fatigue, anti-stress effects of Apple Annurca from the volcanic region of Vesuvio brighten complexion and balance skin tone.
• Tuscan Grapeseed Oil is rich in beta-carotene; Vitamins D, C, E; and essential fatty acids; and is a potent wrinkle combater.
• Edelweiss Merestamatic Cell Cultures sourced from the Alps of Northern Italy possess anti-oxidizing and anti-aging properties that protect, lift and firm skin. Edelweiss also promotes collagen production.
• Vinacciolo Oil, sourced from the Tuscany region, and Sicilian Almond Oil extensively nourish and smooth skin.

About Pietro Simone Skincare — Made in Italy and offered around the world, Pietro Simone Skincare is led by dynamic, young, beauty-industry visionary, Pietro Simone. Through his independently owned brand, Simone spearheads a positive, global evolution in how we all approach beauty and anti-aging. Pietro Simone Skincare philosophies and pioneering techniques are offered at luxury resorts and spas around the world, as well as the original Pietro Simone Clinic in London and now the House of Pietro Simone in New York City. More may be found on www.pietrosimone.com.