I Finally Watched It.

I had heard quite a bit about it. My friends adamantly asked me to watch it. I actively avoided it.

“It” is the critically acclaimed and recently Leonardo DiCaprio-endorsed environmental documentary “Cowspiracy: The Sustainability Secret” from filmmakers Kip Andersen and Keegan Kuhn. The film ascertains that “animal agriculture is the leading cause of deforestation, water consumption and pollution, is responsible for more greenhouse gases than the transportation industry, and is a primary driver of rainforest destruction, species extinction, habitat loss, topsoil erosion, ocean “dead zones,” and virtually every other environmental ill.”

So what was the reason that I hadn’t seen it until this week? I generally trust my friends’ recommendations when it comes to music or film or literature. What was different about Cowspiracy? The answer is fear. I was afraid of becoming aware of the consequences of my actions. I knew that I would have an increased sense of responsibility. Responsibilities are terrifying. I was afraid of facing facts like these:

Livestock and their byproducts account for at least 32,000 million tons of carbon dioxide (CO2) per year, or 51% of all worldwide greenhouse gas emissions. [1, 23]
Animal agriculture is responsible for up to 91% of Amazon destruction.[1, 2]

Animal agriculture is almost single-handedly crushing the lungs of the world. Meat consumption is earth’s two-packs-of-cigarettes-a-day habit. And just like ending a long-term smoking habit, switching to a meat and dairy-less diet is really hard. It requires consistent effort and the development of new habits.

But that’s what makes taking the Footprint👣 journey so exciting. We get to tackle these difficult challenges together. We’ll be able to identify where we might be falling short, how we can improve, and what the actual results are of our actions.

Our primary objective is to collectively reduce the output of CO2 into the atmosphere. Not acknowledging my own personal contribution to the problem as a meat-eater was hypocritical.

Blissful as it may be, removing the justification of pure ignorance is perhaps the most important step in making difficult but important decisions.

We’re all along for the ride, founders of Footprint included.

✌ Peace, Thaddeus

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