3/27/15: Old School Jam of the Day - When KG and Styles P Made a Sneaker Commercial
Kevin Garnett’s Minnesota homecoming has pushed the Internet over the moon with nostalgia. But there’s been a decided lack of conversation about one of the great relics of The Big Ticket’s first run in Minneapolis: His And1 sneaker commercial with Styles P:
At the dawn of the new millennium, The LOX (Jadakiss, Styles P and Sheek Louch) were one of the hottest acts in hip-hop. In the wake of the “Free The LOX” campaign to get the group out of its contract with Diddy’s slick Bad Boy outfit, the group signed with Ruff Ryders and dropped one of the more popular rap albums of 2000: We Are The Streets.
“If You Know” was most definitely on the warm-up tape for my high school team.
By 2001, both Jadakiss and Styles were flowing over sneaker commercials. Don’t know how Sheek got boxed out - his flow was nice, too. While ‘Kiss donned a Santana Moss Jets jersey in support of reigning MVP Allen Iverson in a spot for Reebok’s A5 shoe, Styles answered with 16 bars for And1’s KG ad.
Nice. ‘Kiss and P’s styles are so different; ‘Kiss is usually considered the more dexterous of the two, but P’s deliberate flow is decidedly more complicated by my measure. Funny to hear him call KG the “ideal player of the 21st century,” when all we talk about nowadays (14 years later) is how antiquated the vet’s mid-range game is.
One thing I never understood was the “jersey burn” reference. One major difference from 2001 to 2015 - you can find just about anything on the Internet:
This post was originally published to TheDropStep.com on March 27, 2015.
