From Operational Trap to Strategic Freedom: How One Coach Reclaimed Her Life

When Nada Jreissati found herself becoming an employee of her own coaching business, she knew something had to change. The founder of PragmaDoms was faced with a classic entrepreneurial dilemma: despite building a successful coaching practice, she had created a business entirely dependent on her presence.

This article was inspired by the interview done during The Entrepreneurship Marathon-Freedom Edition with Andre Abi Awad & Nada Jreissati in 2021

“Freedom is thinking strategically rather than being stuck in operations,” Nada explains. “While I love coaching, true freedom means growing my coaching business in a sustainable way.”

This is the classic Hub and Spoke problem that plagues many service-based businesses. Like an airport where all flights connect through a central location, Nada had inadvertently positioned herself as the essential connection point for every aspect of her business. When everything — from client relations to operational decisions — required her direct involvement, scaling became impossible and personal freedom remained elusive.

The breakthrough came during The Freedom Workshop which helped her identify this dependency trap. Nada realized that to reclaim her freedom, she needed to systematically reduce her…