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What to Do When Your Clients Want You

Andre Abi Awad
The Freedom Owner
Published in
4 min readJan 15, 2025

Do your customers ever ask that you personally get involved in their account?

If so, one of the best things you can do to improve the value of your business (and your life) is to get your employees to treat your customers as well as you do. That’s easy to say but hard to do, which is why the story of Ian Fraser is so instructive.

A former pro golfer, Fraser got his start in business by helping elite golfers find the perfect clubs as a master fitter at TaylorMade Europe.

When Fraser launched his own club-fitting business, he quickly realized the necessity of teaching his club-fitting expertise to his employees if he aimed to elevate his company beyond a lifestyle business. Fraser used the following five-step approach to clone himself:

1. Master Your Craft on Someone Else’s Dime

Before founding TXG, Fraser had already dedicated most of his professional life to golf. He began playing at 15, and within three years, he had become a scratch golfer. He then spent eight years at TaylorMade Europe, working in various club-fitting roles where he collaborated with some of the biggest names in the PGA in Europe, including Colin Montgomerie, Gary Woodland, Eduardo Molinari, and Chris Wood. In his final role with the company, Fraser designed and operated the TaylorMade Performance Lab at…

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The Freedom Owner
The Freedom Owner

Published in The Freedom Owner

If you’re like most business owners, you aspire to have the freedom that comes from owning your own business. Unfortunately, growing a larger business gets you further from your ultimate goal of freedom. Read this publication to claim back your Freedom.

Andre Abi Awad
Andre Abi Awad

Written by Andre Abi Awad

Claim your Freedom as a Business Owner — Read more on “The Freedom Owner” publication on my profile. Helping Entrepreneurs in 54 countries since 2008.

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