Get the Design Jobs You Love with These Simple Proven Tips

Unfocused efforts fade into the design abyss.

Photo by Sarah Brown on Unsplash

Starting an online design business can be daunting. Deciding what services to offer, how to present them, and how to attract clients can be challenging 🤯.

It’s disheartening when the design jobs you get aren’t the ones you dream of doing.

But here’s the bright side! If you know the types of projects you want and the ones you don’t, you’re already 80% there. You probably just need to adjust your approach a bit.

Consider what makes your outstanding projects appealing. Is it the creative control, the type of clients, or the industry? Begin by customizing your portfolio and marketing efforts to attract these specific projects.

Additionally, don’t hesitate to decline projects that don’t excite you. This will free up your time and energy to focus on landing the gigs that inspire you.

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Let’s explore some simple ways to create content around the projects you want to work on down below👇

Best Simple Tips for Getting the Design Jobs You Love

01. Generate Content Focused on Your Target Projects

Creating specific, targeted content can transform your design business, and it’s made a huge difference.

Many designers skip this step or not think about it at all.

There’s a myth that “if you open a shop, customers will just walk in” — but that’s not how it works. If you open a shop and don’t let anyone know about it, customers won’t just appear out of nowhere.

However, if you build something and then use targeted content to let people know about it, they’re much more likely to find you.

For example, if you want to focus on web design, create content that showcases your web design skills and projects. Don’t spend time creating content about brochure design if that’s not your specialty.

By sharing content on web design, you’ll attract people interested in that area. They’ll see your expertise and hopefully hire you for web design projects.

So, to get the design jobs you really want, be clear about what you enjoy and put that out there! If you keep accepting projects you don’t like, you’ll keep getting more of them.

Start saying no to what you don’t want, and see your design business come together.

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02. Shape a Purpose-Driven Portfolio

Your portfolio is key to attracting clients. They need to see your design style to make sure it matches their needs and to confirm your skills. That makes sense, right?

However, many designers don’t realize the importance of building their portfolio with intention.

Often, portfolios include “everything” a designer has ever worked on. For instance, if you don’t enjoy creating website banners, there’s no need to feature them in your portfolio.

“ Show what you love to work on what you ❤️ love “

Remove any work that doesn’t align with your current interests and focus on showcasing projects that match the services you want to offer.

It’s more effective to present a smaller, targeted selection of work than to show everything you’ve ever designed, even if some of it is really cool.

03. Showcase Your Service Focus

A common mistake new designers make online is not being specific enough about the services they offer.

If you’re reading this, you probably already know what design services you want to provide. Now, make that clear to your potential clients.

Many believe that offering “everything” will get you more jobs and clients. However, specifying your services might make you worry about turning some clients away.

Know exactly who you’re serving and what you’re offering. Sure, you might turn some people away, but those aren’t the projects you want to work on anyway.

Focusing on a specific niche will make your business more professional, efficient, and attract higher-quality clients.

Remove the services you don’t enjoy and focus on what you love. Don’t say yes to projects you dislike just for extra money.

Saying yes to things you don’t want to do is shortsighted. By focusing only on what you love, you’ll be happier and become an expert in your field, attracting more high-paying clients.

So, choose the design services you want to offer and make it clear you don’t do anything else.

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To Sum it Up!

Now the article has come to an end, being clear about the services you love to offer will make you happier and attract the right clients. Stick to what you enjoy, and your design business will flourish!

Remember, your passion will shine through in your work, drawing in clients who appreciate your expertise. 😊

Keep shining bright!

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