10 Writing Tips for Better Clarity
If your goal is anything other than communicating clearly with your audience, you’re missing the main point.
OK, writers. You're missing the main point if your goal is anything other than communicating clearly with your audience.
You may say, I need to:
- Generate leads
- Influence readers
- Drive sales
- Cause controversy
- Solve problems
- Raise awareness
- Teach something
- Piss off everyone
Well and good; but regardless of your goal, clarity is crucial. Without clarity, no one gets it and responds. They may view it, then get confused and move on.
Opportunity lost.
I write for a living (and edit others’ professional writing), so I know some things about communicating with audiences. Believe me when I say, clarity is often missing from most copy I see.
Here are 10 writing and editing tips I use to improve the clarity of my own writing for clients. Use them to make your message resonate with your readers.
Know Your Audience
Boomers don’t care about what GenXers care about, and they don’t understand most of…
