A Guide to Writing Persuasive Blog Posts

Michael Stover
The Freelancing and Writing Source
5 min readJul 9, 2022


Photo by Austin Distel on Unsplash

Many content marketing strategies include regular blog posts on topics relating to the company’s industry. These blogs most often provide valuable information while seeking to persuade the reader to make a decision. Persuasion is both art and science. In my freelance copywriting business, I write and edit dozens of business blogs each month for about a dozen marketing firms. Most of them can follow a basic template that makes for easier writing.

Let’s first examine some basics of persuasive writing and then I’ll provide a basic template for blog writing that I use and encourage other writers to use.

Five Characteristics of Persuasive Blog Posts

Ah, persuasion. How do we convince readers to do what our clients want them to do after reading a blog post? Here are some basic characteristics of persuasion that I routinely use in blog post I write for clients.

1. Ditch Emotion and Appeal to Logic