Incorporate Imagination Into Your Writing
I grew up in the 1980s, and as a kid, I mostly had simple toys that required imagination. Sure, my Kenner® brand Star Wars toys had lights and sounds, but it was up to me to position the figures and fly my Tie Fighter, X-Wing Fighter, and Millenium Falcon in my own imaginary battles.
Maybe that’s why I love triggering a reader’s imagination with my writing. The difference between good writers and great writers is how often readers come back for more — and for copywriters, how much more a client is willing to pay for your best copy.
Defining Imagination
The Oxford Dictionary defines “imagination” as “the faculty or action of forming new ideas, or images or concepts of external objects not present to the senses.” Or “the ability of the mind to be creative or resourceful.”
The Stanford Encyclopedia of Philosophy states, “One can use imagination to represent possibilities other than the actual…”
I say it is using mental imagery to create desired outcomes in our minds.