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Real Vs. Perfect: Human Writing Over “Authentic AI”

5 min readSep 2, 2025

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At the end of the day, well-crafted writing from human beings will always have a special place that “authentic AI” just can’t fill.

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Real Vs. Perfect: Human Writing Over “Authentic AI”
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I’ve been hearing some exciting talk about something called “authentic AI.” It’s all about how technology can help brands create deeper, more meaningful connections by offering genuine, context-aware experiences instead of the usual generic content.

Isn’t that what marketers have been striving for all this time?

As marketing and content creation continue to change, the rise of artificial intelligence (AI) has sparked some interesting conversations about creativity and how we express ourselves.

The idea of “authentic AI” suggests a new direction, where some believe technology can help us create content that feels more personalized and relatable than ever before. However, it’s worth taking a moment to think about human creativity, intuition, and the emotional depth that machines simply can’t replicate.

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Michael Stover
Michael Stover

Written by Michael Stover

Author, talented writer, and exacting editor. Learn more at http://michaeldstover.com. Buy me a coffee! https://ko-fi.com/michaeldstover

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