About Us

Meet the team behind The #fuel657 Journal

Every Muscle Matters

Our mission is to tell the world that Every Muscle Matters — all 657 of them. Your muscles are pivotal to your health, they work tirelessly behind the scenes to keep you moving everyday and pull together in a dynamic harmony to power your most active efforts. We want to put muscle health on the public agenda and inspire you to achieve your peak potential through better long-term health. It’s time to #fuel657.

Every Muscle Matters — all 657 of them

Powered by Upbeat Active

The #fuel657 Journal is powered by Upbeat Active, the delicious whey protein drink that fuels all 657 of your muscles so you can stay healthy, active and upbeat for life.

It’s time to #fuel657

Upbeat Active is made with our very own Good Whey, filtered from British milk. Every 330ml bottle contains 20g of high quality protein — with all nine essential amino acids vital for muscle protein synthesis — and 170mg of calcium, which together supports healthy muscles and bones. These work with the naturally occurring sugars from whey and fruit, giving your body the fuel it needs to maintain an active lifestyle.

The #fuel657 Team

Sam Rider, editor
Having been the fitness editor of Men’s Fitness, the UK’s leading active magazine, for over five years, Sam knows how important it is to look after your health and the vital role your muscles play every day. He’ll be working with leading nutritionists, physiotherapists and health experts to spread the message that Every Muscle Matters. Follow him @samrideruk

Sophie Enever, MSc, ANutr, CPT, nutritionist
As a nutritionist and personal trainer, Sophie understands the vital role muscle health plays for overall wellness. She works as the company nutritionist for Upbeat Active and runs her own nutrition and PT business Sophie Jane, while combining her unique knowledge and insight to reinforce the #fuel657 message on this journal. Follow her @sophieenever

We want to increase awareness and understanding of the importance of muscle health. As there is much comment on and research into protein and muscle health, we find it useful to share those of interest here. Some of the research and opinions shared may not be accepted by official bodies, but this is a platform to share the science and current thinking in order to open up the debate. The content provided on this site is accurate at the date of publication.

Remember, every muscle matters. Join our community and tag your posts with #fuel657