BMW’s electric car plans are broken
BMW has lost both their brand and their engineering edge
Sep 4, 2018 · 9 min read

Many top 100 transportation brands are struggling with the transformation from internal combustion to electric drive trains. Volkswagen will be doing well now that they are past the worst of Dieselgate. Harley-Davidson, on the other hand, is suffering from an aging core ridership and a brand which is…


