BMW’s electric car plans are broken

BMW has lost both their brand and their engineering edge

Michael Barnard
Sep 4, 2018 · 9 min read

Many top 100 transportation brands are struggling with the transformation from internal combustion to electric drive trains. Volkswagen will be doing well now that they are past the worst of Dieselgate. Harley-Davidson, on the other hand, is suffering from an aging core ridership and a brand which is…

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Michael Barnard

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Chief Strategist, TFIE Strategy Inc. Business and technical future-proofing. Top Writer Quora since 2013. CleanTechnica, Forbes, Quartz+ more. In 4 books.

The Future is Electric

The Future is Electric is the house journal of TFIE Strategy Inc, a firm which assists global clients to future proof themselves in our rapidly changing world of business and technical innovation, and geopolitical and climate disruption.

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