Electric bicycles are disrupting the motorcycle market

Like most disruptive innovations, the motorcycle industry doesn’t realize it’s being disrupted

Many people are wondering why Harley-Davidson is sinking or why electric motorcycles aren’t more dominant already. A large part of the explanation is from the The Innovator’s Dilemma, Christensen and Raynor’s key work which is explanatory of so much in this rapidly evolving time. People are simply looking at the wrong segment of the market — at motorcycle manufacturers instead of…

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Michael Barnard

Michael Barnard

Advisor Agora & ELECTRON. Founder distnc & TFIE. Publish on low-carbon transformation and related politics.