The Future is Electric

The Future is Electric is the house journal of TFIE Strategy Inc, a firm which assists global clients to future proof themselves in our rapidly changing world of business and technical innovation, and geopolitical and climate disruption.

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Plug Power, Hydrogen Hype, and $6 Billion Lost

The endgame for hydrogen transportation and energy plays is finally arriving — and it’s not pretty

6 min readApr 27, 2025

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This is the year that the hydrogen bubble pops, especially for transportation, but increasingly for all hydrogen for energy plays. One of the firms on my hydrogen death watch is Plug Power, which has managed to lose $6 billion of other people’s money since 2010, about $400 million a year on average, and has never turned a profit in its 28 years of existence.

Plug Power Inc. was founded in 1997 as a joint venture between DTE Energy and Mechanical Technology Inc. (MTI), with a focus on developing proton exchange membrane (PEM) fuel cell technology. Initially targeting stationary power applications, the company later shifted its emphasis to hydrogen fuel cell systems for material handling and industrial vehicles. Over the years, Plug Power expanded its operations, securing key partnerships and contracts, including supplying fuel cell solutions for major warehouse operators like Amazon and Walmart. The company also invested in green hydrogen production, aiming to build a comprehensive hydrogen ecosystem.

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The Future is Electric
The Future is Electric

Published in The Future is Electric

The Future is Electric is the house journal of TFIE Strategy Inc, a firm which assists global clients to future proof themselves in our rapidly changing world of business and technical innovation, and geopolitical and climate disruption.

Michael Barnard
Michael Barnard

Written by Michael Barnard

Climate futurist and advisor. Founder TFIE. Advisor FLIMAX. Podcast Redefining Energy - Tech.

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