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The Future is Electric

The Future is Electric is the house journal of TFIE Strategy Inc, a firm which assists global clients to future proof themselves in our rapidly changing world of business and technical innovation, and geopolitical and climate disruption.

CleanTechnica provided graphic for press for report on US road freight electrification
CleanTechnica provided graphic for press for report on US road freight electrification

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Strategy Whitepaper: Electrifying America’s Road Freight

Unlocking Logistics Transformation through Standardized Microgrid Infrastructure

6 min readJun 9, 2025

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The electrification of freight trucking in the United States has quietly become a central strategic challenge for decarbonization efforts. Transportation is now the leading source of greenhouse gas emissions in the US, surpassing even electricity generation, and heavy-duty trucking alone contributes disproportionately to this problem. While US rail refuses to electrify, electric trucks are already lower carbon than rail in eight US states, and more each year.

Given the scale and complexity involved, it’s imperative to diagnose accurately the root issues that have limited progress and adopt clear, pragmatic solutions. To untangle this complexity, it’s worth leaning on the strategic framework of Richard Rumelt: diagnosis, policy, and actions.

Rish Ghatikar, currently an Open Charging Alliance Ambassador and visiting professor at the University of Southern Denmark — with a background that includes GM’s Energy division, Electric Power Institute (EPRI) and Berkeley National Laboratory — and I did this strategic analysis over the end of 2024 and the beginning of 2025. That’s culminated in this new strategy paper, The New Logistics: Electrifying Freight with Microgrids

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The Future is Electric
The Future is Electric

Published in The Future is Electric

The Future is Electric is the house journal of TFIE Strategy Inc, a firm which assists global clients to future proof themselves in our rapidly changing world of business and technical innovation, and geopolitical and climate disruption.

Michael Barnard
Michael Barnard

Written by Michael Barnard

Climate futurist and advisor. Founder TFIE. Advisor FLIMAX. Podcast Redefining Energy - Tech.

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