The Future is Electric

The Future is Electric is the house journal of TFIE Strategy Inc, a firm which assists global clients to future proof themselves in our rapidly changing world of business and technical innovation, and geopolitical and climate disruption.

ChatGPT generated panoramic bird’s eye image of a fleet of abandoned, broken windowed modern hydrogen fuel cell freight trucks covered in dirt and pigeon droppings parked in a weed filled field
ChatGPT generated panoramic bird’s eye image of a fleet of abandoned, broken windowed modern hydrogen fuel cell freight trucks covered in dirt and pigeon droppings parked in a weed filled field

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The End of the Hydrogen Highway

Nikola crashes out, joining a growing list of bankrupt fuel cell transport firms

Michael Barnard
The Future is Electric
7 min readApr 21, 2025

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Nikola, with its hydrogen trucks, has finally left the building. The company gained widespread attention after going public via a SPAC merger in 2020, briefly reaching a market valuation of over $30 billion. However, founder Trevor Milton was complicit in the SPAC pump and dump, misleading investors about Nikola’s technological progress — most notably, a promotional video of a truck rolling down a hill presented as a working vehicle.

Milton resigned in September 2020 and was later convicted of fraud, while the company struggled onward. Not anymore. Bankruptcy and asset stripping for pennies on the dollar is the order of the day. This was entirely predictable and predicted, part of my projection of a blood bath in hydrogen for transportation in 2025.

To be clear, all of the hydrogen for transportation plays were effectively dead in 2022, 2023, and 2024 as well, but the thing about startups and subsidiaries that manage to get funding is that they persist as dwindling husks of themselves for years before collapsing entirely. The people still left in the building when the music stops have seriously bad career judgment, as getting out much earlier would have been wiser, while never walking through the doors of…

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The Future is Electric
The Future is Electric

Published in The Future is Electric

The Future is Electric is the house journal of TFIE Strategy Inc, a firm which assists global clients to future proof themselves in our rapidly changing world of business and technical innovation, and geopolitical and climate disruption.

Michael Barnard
Michael Barnard

Written by Michael Barnard

Climate futurist and advisor. Founder TFIE. Advisor FLIMAX. Podcast Redefining Energy - Tech.

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