This is the decade of electric cars for multiple reasons

Tesla’s timing for creation of an excellent EV was perfect

While electric vehicles have a production history extending back to 1884, there have been many failed companies along the way. Some people think Tesla is going to be one of them. The factors which influence electric car success suggest, however, that Tesla picked the right time to enter the market.

Looking back across the decades since the OPEC oil crisis of the early 1970s, there are eight obvious factors which…




The Future is Electric is the house journal of TFIE Strategy Inc, a firm which assists global clients to future proof themselves in our rapidly changing world of business and technical innovation, and geopolitical and climate disruption.

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Michael Barnard

Michael Barnard

Advisor Agora & ELECTRON. Founder distnc & TFIE. Publish on low-carbon transformation and related politics.

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