AI Integration in Successful Companies

Sohaib Jamal
The future of AI in Marketing and Business
2 min readOct 19, 2020

Multiple big companies have been successful in integrating AI into their practices and many are leaders in the industry. Including Alibaba, Google, and Apple.

Alibaba is a Chinese multinational conglomerate that has one of the world’s largest e-commerce networks. Alibaba has been a great place to develop AI due to China’s massive population and large amount of data. “The Chinese government has strongly supported efforts by businesses to adopt AI, believing that it has enormous potential for driving economic growth. It’s goal is to foster a $1 trillion dollar industry and be a world leader in AI by 2030”(John Wiley & Sons, 2019). Alibaba has been a global leader in AI development for using its cloud services and to enhance customer experience by customizing the search results when looking for products they want to buy. Not only have they used AI for cloud services but also a semi supervised learning program known as reinforcement learning. They used a successful AI to provide a cutting edge learning solutions to the businesses.

Apple and Google have used AI to a great extent and their AI services are probably the most well known. AI personal voice assistants have been around for a while such as Siri which is in every Iphone and Google Home devices. Google is one of the biggest and most popular internet companies. “Having more data than anyone else is a key advantage, which has enabled Alphabet to continue to develop first-in-class services from search, to ad serving, language translation, speech processing, smart homes and autonomous driving” (John Wiley & Sons). Alphabet is the parent company of Google and has access to large amounts of data that they can use to create the best experience possible. They have used AI successfully in many different aspects of their business from areas that are consumer based and cloud services to help businesses.

This is how multiple billion dollar companies have successfully used and integrated AI into their businesses. Using multiple features in cloud services, custom advertisement, AI voice assistants and speech processing. All have led to great advancements in the industry.

Source: https://ebookcentral-proquest-com.gate.lib.buffalo.edu/lib/buffalo/reader.action?docID=5751846&ppg=21

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Sohaib Jamal
The future of AI in Marketing and Business

Pursuing a career in Finance/Business. Aspiring to be the best I can everyday.