Google AI Integration into Business is the Future
Most people who are relatively familiar with technology in today’s world know about Google’s advertisements and how effective they are. They collect data from virtually everywhere in order to provide a close personalization of the advertisements. The Google Adsense system has proven to be the most popular and one of the most effective out there.
- People who click on ads are 50% more likely to make a purchase (Source)
- Online ads increase brand awareness by 80% (Source)
- 63,000 searches get processed by Google each second (Source)
- 90% of desktop searches happen on Google (Source)
- 76% of the search engine market belongs to Google (Source)
- 73% of the paid search market share belongs to Google (Source)
- 65% of small-to-midsized businesses have a PPC campaign (Source)
- 46% of clicks go to the top three paid ads in search results (Source)
- 35% of users purchase a product within 5 days of searching for it on Google (Source)
The future of business has to be with Google’s PPC(pay per click) system it is a proven method of effective marketing. Online ads can simply create a 80% increase in brand awareness just based on that fact alone it should be considered by almost every company. In addition to creating a large audience it also has a significant conversion rate.
- 75% is the average conversion rate for Google Ads (Source)
- 17% is the average conversion rate for the Google Search Network (Source)
- 46% is the average conversion rate for the Google Display Network (Source)
AI may seem to be a concept people consider to be futuristic but it is already a heavy part of many peoples lives according to a statistic by Google 76% of people use some form of AI weekly in a survey of over 10,000 people. Now this only covers the marketing portion of Google’s AI.
Google’s additional AI services for business’ have multiple different categories. The first category is for contact call centers where they want to increase efficiency and personalization from the very first “Hello”. The second category is to bring AI into a business efficiently for every level of machine learning. The last category is using a cloud based platform to help companies efficiently analyze documents. They use multiple platforms based on the needs of the company paying for the services of Google’s AI platform. The incentive Google is advertising to clients for using it’s platform is not just having an efficient transaction but to maintain a high retention rate for customers. With quality service customers are more likely to stay with a company and be loyal because they feel secure with them.
AI should be the future not only to market goods but to help companies become more efficient. The future is AI and the sooner companies realize it the better off they will be. By 2030 AI is expected to contribute up to 15.7 trillion dollars to the Global GDP. Through the use of Google’s advertisement AI and cloud services all signs point to them being titans of the industry and contributing greatly.
Sources: https://www.webfx.com/blog/marketing/google-ads-statistics/
