Fitness applications v.2

It needs to be as easy as swallowing a pill.

You might have used the existing fitness apps and achieved great short term results. They are performance based and optimize for maximal results in the fastest possible way. That’s what people want right?

If you live a normal life you might experienced the apps being too rigid and complex. Which results in most people falling back to their old habits and regaining the weight they just lost or stop exercising. Not because the program didn’t work, but because you change priorities.

“This is the second part in a series of three blog posts where we explore how a digital solution is the potential solution for the obesity problem.”

Make it simple
Humans need simpler solutions. The fitness industry needs to build systems that are easy to follow, engaging and educational.

It needs to be as easy as swallowing a pill, not with the mouth, but with the brain.

Today most fitness applications are based on asking you to do something instead of making the solutions available to consume.

The first thing you should see when you open the app is personalised tips on how you can improve, not a system that asks for your data to show you nice statistics.

We need to learn from Netflix, Instagram and TikTok.

You shouldn’t have to search for answers, it should be given to you through a human fitness coach combined and supported with artificial intelligence.

Make right decisions
The average adult makes around 35.000 decisions every day. We take over 250 decisions just on food alone. (1)

What you do everyday is who you are.

To live healthy you need to make more healthy decisions every day. Obesity is a result of eating more energy than you are able to use throughout the day.

Therefore the next generation of fitness apps should provide you with personalised actions you can take that are easy, engaging and educational.

This is what Fitness apps v.2 will do for you:

• Setting goals
• Remind you of your goals and why you do what you do
• Remove negative emotions related to exercise and nutrition
• Provide you with the right knowledge
• Change one habit at a time.
• Help you with accepting failure, failing is a part of the process
• Keep you committed
• Provide you with social support

And of course reward you for good behavior.

People shouldn’t search for what to do to live healthier, they should just open the application and get their daily tips and have the app nudge you in the right direction.

One step at the time.

In the next article I will explain how we at entirebody.com work to help more people with a normal lifes that don’t want to be athletes to live healthier with the next generation of fitness apps.

Sources:
http://science.unctv.org/content/reportersblog/choices