The future of holograms in the music industry
As we know holograms are an amazing invention in technology. Although we are only witnessing the beginning stage, what is coming in the future will blow your mind. In recent years, we have seen deceased individuals come to life in hologram form, most of them being former celebrities. For example, we have seen Tupac make an appearance at the Coachella festival in 2012, sixteen years after his death, and Michael Jackson at the Billboard Music Awards in 2014. In August of 2016, Ronnie James Dio was also brought back to life after passing away in 2010 from cancer. Dio was shown at the Wacken Festival in Germany that turned out to be a huge success. Because of the turnout at Dio’s show, his team and Eyellusion, the company behind all of these holograms coming to life, are teaming up to possibly put Dio back on the stage for a world tour. This tour will be called “Dio Returns” and is set to take off this year 2019 with 100 dates to be scheduled. If this world tour goes well, we could possibly see many more holographic concerts in the future showing dozens of deceased artists.
Although these ideas can sound very promising, there are many complications that come with the process of generating these holograms. One setback of these performances is legal rights. When a performer passes away, their name; image; and likeness rights that are held when the artists were alive may not apply anymore. Another setback is that third-party images require rights as well. Performance rights, musical composition rights, and trademark rights in the individual performer's name are also taken into account.
These holograms are displayed on an invisible film that is stretched out at an angle. They are equipped with an LED projector that produces an image to make a 3D effect and illusion. This process is also very complicated claims CEO of Eyellusion, Jeff Pezzuti.
Eyellusion is attempting to reach $1.5 million in first-round venture capital funding. This funding is mainly driven by music fans all over the world. Holographic concerts may become common years down the line, are you ready for it?
Citations:
Bukszpan, D. (2017, August 12). How the music industry is using technology to bring deceased musicians back to life, on stage. Retrieved March 4, 2019, from https://www.cnbc.com/2017/08/11/musicians-are-coming-back-to-life-thanks-to-holograms.html
