The Future of Marketing — Medium

Collection edited by Stipso

This Headline is Broken

Or, 35 Paragraphs Begging Marketers to Write Better

Marcus Kernohan6 min read

Swipe right.

‘Tinder-isation’ and the challenge of content marketing at scale.

Marcus Kernohan5 min read

Let marketers be marketers

On the rise of ‘brand journalism’, and the objectives of content marketing.

Marcus Kernohan4 min read

Platform shock: social media is rented, not owned.

The age of platform dependency, and what it means for social media marketing.

Marcus Kernohan8 min read