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The Future of Marketing
Essays on content marketing, search and social from the Stipso team and others.
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This Headline is Broken
This Headline is Broken
Or, 35 Paragraphs Begging Marketers to Write Better
Marcus Kernohan
Sep 10, 2014
Swipe right.
Swipe right.
‘Tinder-isation’ and the challenge of content marketing at scale.
Marcus Kernohan
Sep 4, 2014
Let marketers be marketers
Let marketers be marketers
On the rise of ‘brand journalism’, and the objectives of content marketing.
Marcus Kernohan
Aug 29, 2014
Platform shock: social media is rented, not owned.
Platform shock: social media is rented, not owned.
The age of platform dependency, and what it means for social media marketing.
Marcus Kernohan
Aug 28, 2014
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